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Who’s Buying Commercials in the Big Game, Super Bowl list


Marketers are locking in their plans for Super Bowl LI on Fox from Houston’s NRG Stadium on Feb. 5. Many recent regulars are back, but Doritos is out for the first time in 10 years. Unexpected newcomers are taking slots, and others are planning surprising executions.

Sort Ad Age’s annual Super Bowl ad chart by marketer, category, agency and newest additions. We have expanded our definition of a “Super Bowl ad” to include all national ads between the coin toss and the end of play.

Bookmark this page to keep up with every spot in the game as it’s confirmed, complete with details on the agencies, creative, timing during the game and more.

See the list here.


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