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8 Things Marketers Need to Know About Snapchat’s IPO


Snapchat sees dollar signs and some danger signs as it heads for Wall Street.

On Thursday, the messaging and media app filed for its IPO and disclosed more details on its business than it ever has. Aside from investors, advertisers also get to see how the hot mobile property is doing.

For instance, one area of deep interest is growth — how many users can it attract? — and it’s already seeing some flatter adoption rates. Of course, companies are required to disclose every sneeze if it could adversely impact their business.

Here’s a look at the important numbers for marketers.

Get the info at Ad Age.


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