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Silver Screen Rentals Owners Say Louisiana Film Industry is Still Lucrative


After acquiring Silver Screen Rentals and expanding the company to Georgia, new owners R. Bryan Wright and Dave Pomier are reaffirming their commitment to Louisiana by relaunching the company’s New Orleans facility. The two veteran film producers are bullish on the future of Louisiana’s film and television industry.

“Our goal has always been expansion,” says Silver Screen owner R. Bryan Wright, who’s Louisiana-produced film credits include Zipper and Lee Daniels’ The Butler. “When we purchased Silver Screen earlier this year, we didn’t know how long that would take. But after a strong start in the spring, we realized that we could expand the company to Georgia right away and still be ready for the fall slate of Louisiana shows.”

Once the most popular state for film production, Louisiana experienced a decline in popularity after the State made changes to its film incentive program in 2015. Although the changes weren’t entirely negative, the regulatory uncertainty was enough to send many producers to Georgia. However, once the 2017 Regular Session of the Louisiana Legislature came to an end in June, new laws aimed at bringing long-term stability to the state’s film industry had passed. The result is a fall filled with work for Louisiana-based film crews and increased demand for film-related services.

Over the summer, Silver Screen paused its operations to reorganize and expand. “As producers, we have a lot of advance knowledge about what projects will be coming to town. We knew the summer would be slow in Louisiana, making it the perfect time to focus on expanding to Georgia,” says Dave Pomier. “Now, we’re fully operational and serving projects in both states. It’s wonderful.”

Projects shooting in Louisiana this fall include the veteran CBS TV series NCIS: New Orleans, Freeform’s new Marvel series Cloak & Dagger, a TNT pilot called Deadlier Than The Male, the feature film Last Laugh, and a Hulu TV series called The First, a big-budget sci-fi drama from House of Cards creator Beau Willimon.

“There’s a misconception that the film industry has left Louisiana. That’s just not true,” says Wright. “Right now, we’re putting up tents and performing other locations services for projects that have already started shooting in New Orleans.”

Louisiana’s new film incentive laws were intended to attract more television series, which employ crew members for longer periods of time and offer the possibility of economic impact from future seasons. “We’re talking to eight major projects that expect to shoot here this fall. Six of those are TV series,” says Wright. “And early next year, veteran TV shows like Queen Sugar and Preacher will return. That’s a lot of opportunity for Silver Screen and other service companies like us. The film industry here is still very lucrative.”


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