After a 3-year stint at a merchandising company in their native Latvia, Martins Bratuskins, Reinis Skorovs, and Andris Merkulovs found a glaring issue in the $60 million gaming market: the difficulty of monetization.
Their solution manifested in the startup Monetizr, a blockchain-based game reward engine that enhances gamers’ experiences by rewarding them with Monetizr tokens, and helps gaming companies increase engagement, retention, and profits.
After two accelerator stints upon their arrival to the U.S., including Techstars Atlanta, the team pivoted the company from a monetization platform into its current iteration as a gaming data company. “We are not just selling the merchandise inside the game, we are the data company. We are collecting [information on]how gamers are playing the game, what are the triggers, what helps the gamers to make these purchases,” says Merkulovs.