Gov. Brian Kemp signed legislation Thursday allowing student athletes at Georgia colleges, universities and technical colleges to receive compensation for the use of their name, image and likeness.
The bill, sponsored by state Rep. Chuck Martin, R-Alpharetta, came as schools and the NCAA reckon with a growing push to permit certain kinds of financial benefits for college athletes who are often the focus of lucrative advertising campaigns and video games.
Kemp, a University of Georgia alumnus and advocate, said the new allowances on athlete compensation should help give the state a competitive edge in attracting talented players and students from within Georgia and beyond.
“I believe it sets Georgia on the path to accomplish something that quite honestly should have been done a long time ago,” Kemp said during a bill-signing ceremony at UGA Thursday.
“Thanks to [the bill], student athletes from across the country will have Georgia on their mind when they’re looking for a campus and a university that can give them a world-class education but also the chance to compete at the highest levels of college athletics.” See more here.