Premier Partner

World Box Office, August 29 to September 5, 2021


Shang-Chi and the Legend of the Ten Rings not only shattered the ceiling as the trailblazing Asian and Asian-American-led superhero film but it also crushed all box office forecasts, tracking estimates, and Hollywood predictions.

Featuring a breakout performance from Simu Liu, who has never headlined a major movie before, Shang-Chi and the Legend of the Ten Rings also boasts of a strong Asian and Asian-American supporting cast, including Awkwafina, Tony Leung, Michelle Yeoh, Meng’er Zhang, Fala Chen, Wah Yuen, and Benedict Wong.

The Disney movie based on the Marvel Comics that follows the character Shang-Chi topped the domestic box office with $75.5 million and $90 million in the three-day and four-day (Labor Day weekend) frames. Those stellar figures set a new Hollywood benchmark for the Labor Day weekend – they beat Halloween’s 2007 record of $30.6 million.

The movie’s solid performance also makes a strong statement for the creative talents behind it, led by Asian-Americans, director Destin Daniel Cretton and writer Dave Callaham. Cretton also co-wrote the screenplay with Callaham and Andrew Lanham.

The robust opening weekend figures of the first Asian-American Marvel superhero flick, which is not being simultaneously streamed, validated some industry figures’ stance against day-and-date release. Shang-Chi’s figures also marked the third-best opening day numbers during the COVID-19 health crisis.

Placing second was Universal’s slasher movie Candyman, with $10.5 million. Staying steady on the charts was 20th Century Studios’ Free Guy, which took in $8.7 million and grabbed the third spot.

Paramount’s PAW Patrol: The Movie took the fourth slot with $4 million. After collecting $3.95 million, Disney’s Jungle Cruise ended up on the fifth berth.

Rounding out the rest of the best performing movies at the turnstiles were, in order: Screen Gems’ Don’t Breathe 2 ($2.21 million), UA/MGM’s Respect ($1.27 million), Warner Brothers’ The Suicide Squad ($950,000), Searchlight Pictures’ The Night House ($552,000) and Lionsgate’s The Protégé ($525,000).

Overseas, Shang-Chi debuted at the top in the territories where it bowed, including Russia, France, United Kingdom, Korea. Japan, Hong Kong, and Mexico, and garnered $56.2 million. A release date in China, where the movie is expected to do boffo business, has not yet been set.

Shang-Chi also set IMAX records internationally and grabbed $13.2 million.

Free Guy held steady in the international markets and made $25.3 million.

Also top-performing internationally was PAW Patrol: The Movie ($7.1 million). Malignant, Warner Brothers’ crime-horror-thriller directed by James Wan, opened overseas with $2.4 million. The film stars Annabelle Wallis, Maddie Hasson, and George Young.

Netflix again dominated Nielsen’s SVOD ratings chart. Outer Banks, an action-adventure mystery teen drama, emerged number one. Renewed for a second season last July, the series, created by Shannon Burke, Jonas Pate, and Josh Pate, stars Chase Stokes, Madelyn Cline, and Madison Bailey.

The following shows (all streamed on Netflix) comprised the top ten, listed in order, for the week of September 2: Outer BanksVirgin RiverCocaine Cowboys: The Kings of MiamiTop Secret UFO Projects DeclassifiedCar Masters: Rust to RichesLove Is BlindHit & RunLucifer and Glow Up: Britain’s Next Make-Up Star.


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